Background:
Xide is an alcopop with a simple message: No history. No Tradition.
When one of our biggest traditions, Christmas, was approaching – Xide wanted to inspire people to celebrate it in a new way.
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Insight:
Many are looking for the perfect X-mas playlist on Spotify. A playlist that doesn’t contain the usual X-mas track played every year.
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Solution:
Through a banner on Spotify, people could direct access new and different Christmas playlists such as X-mas Jazz, X-mas Metal and X-mas R’n’B. The playlists were collaborative and you could add your favorites.
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Results:
In 10 days, more than 5000 songs were added to the playlists and almost 2000 followers.

Live demo of the banner here: Xide – No history. No tradition.
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