E.ON sponsrar Svensk Simidrott. Men när vart femte barn saknar simkunskaper är en logga på baddräkten inte nog. Med VR stärkte vi inte bara vårt varumärke och tog vårt sponsorskap längre – vi tog också tusentals barn närmare sitt första simtag.

Utmaning:
Som mångårig sponsor av Svensk Simidrott ville E.ON bidra med mer än en logga, och aktivera sponsorskapet på ett sätt som skapar gillande, men också engagerar.

Insikter:
Rädsla för vatten är en av de främsta orsakerna till att barn inte lär sig simma.

Utmaning:
Sponsoraktiviteter riskerar att bli oengagerande. Men simning är inte bara en sport – det är även en livförsäkring. Vart femte barn i Sverige kan inte simma, och rädsla för att doppa huvudet är den viktigaste orsaken till att barn inte lär sig.

Konkreta mål:
Våra sponsorskap ska skapa engagemang och genom det öka gillandet för E.ON. Det konkreta målet var att öka gillande med 5%, baserat på tidigare aktiviteter. Kampanjmål var att skapa PR och spridning i sociala medier, och plockas upp av en stor svensk nyhetsleverantör. Men viktigast, hitta en enkel lösning på ett livsviktigt problem: att få fler barn att våga lära sig simma.

Lösning:
Rädslor överbryggas lättast genom gradvis exponering för det man är rädd för. Initiala resultat från en studie vid Sthlms Universitet visar att det går att bota spindelfobi genom VR. Det födde tanken att skapa en VR-upplevelse där barn guidade av simstjärnor får testa att doppa huvudet – utan att bli blöta. VR-upplevelsen kunde ses på YouTube med VR-goggles som beställdes gratis på eon.se. Vi lät sedan en grupp vattenrädda barn testa VR-upplevelsen innan de fick ta sig ner i en pool på riktigt. Allt dokumenterades och spreds i en film för att engagera andra att beställa VR-goggles och ta sina första virtuella simtag.

Resultat:
Initiativet fick ett enormt genomslag på kort tid och flera svenska nyhetsleverantörer plockade upp det. Morgonsoffan i TV4, Sydsvenskan och GP med flera pratade om initiativet, vilket snart ledde till + 230 miljoner impressions världen över, till ett värde av 49 034 891 SEK. Media/PR investeringen var ca 200.000 kronor totalt. Det fick även fått igång en debatt om simkunnighet i opinionsbildande kanaler både i Sverige och internationellt.

84% av de som sett filmen anger att de gillar eller verkligen gillar den, och gillandet för E.ON stärktes med hela 19% – 380% över målet!

Olika internationella influencers and journalister har hyllat projektet som till exempel The Next Web , UploadVR , Campaign , Trend Hunter , Swimmer’s Daily, ze.tt, Pullbuoy, Creativity, Road to VR och många fler.

Men viktigast av allt: vi fann en engagerande lösning på ett livsviktigt problem. Tusentals goggles fortsätter beställas – och lika många barn får chansen att komma närmare den livsviktiga simkunnigheten.

Se inslag på TV4 Nyhetsmorgon:

Se VR-filmen med goggles:

Hur enkelt det är att producera egen miljövänlig energi från solen?

Fyra av fem vill ha solceller i hemmet, men ändå tror många att Sverige har för långa vintrar och dåligt väder för att solenergi ska vara lönsamt. För att bana väg för solcellsentusiasterna, lanserades kampanjen “Livet som Solfarmare”.

För att visa på hur enkelt det är att producera egen miljövänlig energi från solen, sökte vi efter fem hushåll som vill bli “Solfarmare”. Vinnarna får solceller helt gratis, installerade och klara vilket möjliggör att kunna producera egen el från solen under mer än 30 år framöver.

E.ON sponsrar Svensk Simidrott sedan många år. Men när vart femte barn saknar simkunskaper är en logga på baddräkten inte nog. Med VR tog vårt sponsorskap längre – och tog tusentals barn närmare sitt första simtag.

Utmaning:
Som mångårig sponsor av Svensk Simidrott ville E.ON bidra med mer än en logga, och aktivera sponsorskapet på ett sätt som skapar gillande, men också engagerar.

Insikter:
Rädsla för vatten är en av de främsta orsakerna till att barn inte lär sig simma.

Utmaning:
Sponsoraktiviteter riskerar att bli oengagerande. Men simning är inte bara en sport – det är även en livförsäkring. Vart femte barn i Sverige kan inte simma, och rädsla för att doppa huvudet är den viktigaste orsaken till att barn inte lär sig.

Konkreta mål:
Våra sponsorskap ska skapa engagemang och genom det öka gillandet för E.ON. Det konkreta målet var att öka gillande med 5%, baserat på tidigare aktiviteter. Kampanjmål var att skapa PR och spridning i sociala medier, och plockas upp av en stor svensk nyhetsleverantör. Men viktigast, hitta en enkel lösning på ett livsviktigt problem: att få fler barn att våga lära sig simma.

Lösning:
Rädslor överbryggas lättast genom gradvis exponering för det man är rädd för. Initiala resultat från en studie vid Sthlms Universitet visar att det går att bota spindelfobi genom VR. Det födde tanken att skapa en VR-upplevelse där barn guidade av simstjärnor får testa att doppa huvudet – utan att bli blöta. VR-upplevelsen kunde ses på YouTube med VR-goggles som beställdes gratis på eon.se. Vi lät sedan en grupp vattenrädda barn testa VR-upplevelsen innan de fick ta sig ner i en pool på riktigt. Allt dokumenterades och spreds i en film för att engagera andra att beställa VR-goggles och ta sina första virtuella simtag.

Resultat:
Initiativet fick ett enormt genomslag på kort tid och flera svenska nyhetsleverantörer plockade upp det. Morgonsoffan i TV4, Sydsvenskan och GP med flera pratade om initiativet, vilket snart ledde till + 230 miljoner impressions världen över, till ett värde av 49 034 891 SEK. Media/PR investeringen var ca 200.000 kronor totalt. Det fick även fått igång en debatt om simkunnighet i opinionsbildande kanaler både i Sverige och internationellt.

84% av de som sett filmen anger att de gillar eller verkligen gillar den, och gillandet för E.ON stärktes med hela 19% – 380% över målet!

Olika internationella influencers and journalister har hyllat projektet som till exempel The Next Web , UploadVR , Campaign , Trend Hunter , Swimmer’s Daily, ze.tt, Pullbuoy, Creativity, Road to VR och många fler.

Men viktigast av allt: vi fann en engagerande lösning på ett livsviktigt problem. Tusentals goggles fortsätter beställas – och lika många barn får chansen att komma närmare den livsviktiga simkunnigheten.

Se inslag på TV4 Nyhetsmorgon:

Se VR-filmen med goggles:

Som första företag i Sverige använde E.ON LinkedIn på ett nytt sätt för att förstärka sin Solfarmare-kampanj. Genom en vältajmad kupp i mitten på maj, uppmuntrades alla E.ON-anställda med LinkedIn-konto addera titeln “Solfarmare” för att vara med och driva intresset kring solen som förnybar energikälla.

Bakgrund
Intresset för solenergi har ökat mycket i Sverige, men det är få som vågat ta steget att prova egna solceller. Barriären är hög och frågetecknen många.

Utmaning
Hur kan vi få fler att våga testa solceller? Och i alla fall börja fundera på det? Vi behövde göra egen produktion av solenergi enkelt och lättillgängligt.

Idé
Solfarmare är ett nytt begrepp i det svenska språket introducerat av E.ON – “En person som skördar solen via solceller på taket.”

Som en del i den pågående vårkampanjen på TV och online, uppmuntrades alla E.ON-anställda med LinkedIn-konto addera titeln Solfarmare för att på så vis också vara med och driva intresset kring solen som förnybar energikälla.

Att alla som bytte titel själva inte hade solceller på sina tak spelade mindre roll, då alla anställda på E.ON på olika sätt är med och skördar solenergi – genom egna solceller eller genom E.ONs förnybara elavtal (och därmed solceller på andra platser).

Resultat
Aktiviteten skapade en omfattande viral spridning, på några timmar, i en viktig kanal hos målgruppen.
Tiotusentals såg ändrade “job titles” i flera steg; både som “new job” nyhet på LinkedIn startsidan, i flödet och bland kommentarerna. Media spend = zero.
Internt sträcktes det på ryggar, media hakade på och över 8000 anmälde sitt intresse att bli solfarmare på eon.se.

Se de som fortfarande har kvar titeln “Solfarmare” på E.ON här.

Se filmen om Solfarmarna Lars och Ingegärd här:

How do we attract a new audience to discover Stockholm Art Weeks exhibitions? Simply by using an artform one in three Stockholmers already have discovered – tattoos.

Background
Stockholm Art Week is an annual celebration of Stockholm’s prominent art scene. The platform joints with leading Nordic art fairs, alongside many of Stockholm’s most respected museums, institutions and art spaces that will arrange special exhibitions and events throughout the week.

Challenge
Our mission was to attract new audiences to Stockholm Art Week’s exhibitions by democratizing art. In Stockholm, 1 in 3 people between the ages of 18 and 49 have already discovered and engaged in one artform – tattoos.

Idea
To prove to people that art is more than just a painting on the wall, we decided to team up with contemporary artist Love Lundell and auction his latest work a little differently. The highest bidder wouldn’t take home a normal canvas, he would actually have to become the canvas himself and permanently ink the art piece on his body.

The online auction started on the first day of Stockholm Art Week and continued throughout the week.

Results
Media and blogs wrote about the project including local DN, SvD, DI Weekend, Barnebys, Bukowskis, Mitt i and international blogs like Hill Harper, The Drum and The Artist raising a number of questions. What is art? What is an art piece worth if you can’t sell it again? Do you love an art work for the investment or the design?

Stockholm Art Week put the local art scene in the spotlight once again. Not only raising questions of modern art, but attracting a record number of visitors to all the exhibitions during the week. And one happy Human Canvas. All the proceeds from the auction was donated to UNHCR and the refugee crisis.

Background
E.ON is a leading energy company and the main sponsor to The Swedish Swimming Federation – that organizes all major championships and train national teams across all disciplines.

Brief
In the past, E.ON has primarily activated its sponsorship through logo-placements and ads congratulating the swimmers on all their successes. A conventional approach that E.ON asked us (the Agency) to challenge.

Objectives
The overall goal was to create pride among employees and awareness of the sponsorship in the general public. The specific objective was to increase liking by 5% compared to previous similar activations.

Creative Idea
We decided to reframe the brief.

Instead of the traditional focus on teams, medals and world-records we wanted to create real engagement.

The starting-point was a surprising fact. In a land full of lakes and surrounded by sea – one in five Swedish children can’t swim due to fear of water.

So, we set out to turn them into swimmers. Because swimming is so much more than moving through water. It is so much more than training, teams and medals. Swimming is life-saving. A life insurance.

In the process, we learned that exposure therapy is a technique commonly used to treat anxiety and a recent study demonstrates that VR can be effective in overcoming fear. So our idea was to help children overcome their fear through a combination of exposure therapy and virtual reality. In close collaboration with the Swedish Swimming Team we created and produced a VR experience that helped five children take a virtual plunge in the pool. We then introduced them to the Olympic team and a real pool.

The execution
We produced two films.

One Virtual Reality experience that children anywhere  could experience through the free VR goggles we provided. And one that documented when five children tried the VR-experience and then were introduced to a real pool. That film was spread through own, earned, social and bought channels to promote the VR-experience and encourage children and parents to order the free goggles.

Timeline
The films were produced over a two-day period and launched just before the Summer Olympics in Rio 2016 – and before the Swedish summer and bathing season.

Placement
We followed the five children every step of the way and created a film about their real and virtual experience together – which was spread thorough own, earned, social and bought channels. We designed and produced VR goggles – that children (and parents) could order online or pick up at their local swim club. For free. A few VR goggles were sent to influencers and journalists.

Scale
The media budget was limited to 200,000 TSEK (approximately €20,000) – so we focused on producing materials that would create impact and scale through own, earned and social media and touch points.

Implementation
5,000 free VR goggles were ordered within days of releasing the activation, so new had to be produced. The Swedish Swimming Federation estimates that more than 4,000 children have now conquered their fear and started swimming as a direct result of the initiative.

Human impact
The children’s response to the water has been completely changed by the VR experience. They say things like, “I was in the water in a second,” “I think that’s what I want to do when I grow up,” and “It feels good to be under water now.” The impact has been incredible, as more and more children have now started learning to swim. For real.

Reach
The initiative created unprecedented results:
– 230 million impressions through earned media at an estimated value of 49,3 MSEK.
– All major Swedish broadcasters and mainstream media reported on the project including SVT (public service TV), TV4 (main commercial channel), Aftonbladet (main newspaper), Sydsvenskan (main regional newspaper) etc. Other media include The Next Web , UploadVR , Campaign , Trend Hunter , Swimmer’s Daily, ze.tt, Pullbuoy, Creativity, Road to VR

Engagement
– The engagement has been 242 times higher than the media investment and 381% higher than the objective.
– Liking of the film and activity was 84% (at all time high)
– Liking of E.ON increased with 19% (380% above objective)

Achievement against business targets
E.ON’s sponsorship activation has impacted the business targets positively. It crated a sense of purpose, pride and engagement among its many employees, as it became a widely reported news story in the mainstream media. Similarly, brand liking increased significantly (19%) among existing and potential consumers and businesses clients. Research shows that liking directly impacts purchase intention.

View the VR-clip with goggles:

View documentation film:

This is how Swedish women’s football club FC Rosengård and its main sponsor changed the game from racist taunts to positive energy.

Background
UEFA has revised its disciplinary regulations to include tougher penalties against racism. The measures aim to efficiently fight racist behaviour at football matches, in line with UEFA’s zero-tolerance policy. But it’s not always working…

FC Rosengård players Gaëlle Enganamouit and Marta were subjected to racist taunts during Champions League match against Frankfurt. The referee even paused the match during the second half and approached Frankfurt fans in order to deal with the issue.

UEFA opened disciplinary proceedings against Frankfurt after alleged racist behavior by the club’s fans. But despite their well publicised ”Respect” and ”No to Racism” slogans, the investigation was closed.

Idea
Just two weeks later, it was time for the premier game of the Swedish Women’s Football League. It was the perfect opportunity to celebrate another side of football. Something we call Positive Energy.

Execution
To take a firm stand on unsportmanslike behaviour on the pitch – or anywhere in the stadium – both teams and sponsor E.ON launched a brand new initiative: the Green Card.

The Green Card is awarded to players who contribute the most Positive Energy to the game. It might be great sportmanship. A beautiful pass. Respect for referees and opponents, or a real appreciation of the supporters.

And crucially, it’s the fans who decide who’ll get it. Using the hashtag #GreenCard, fans choose who’ll pick up the award. Live, or at home watching the game on tv, or anywhere else.

Results
The game ended with 1 red card, 3 yellow and 4056 green cards.

This time, fans chose FC Rosengård’s Ebba Wieder as the worthy winner of Sweden’s first ever Green Card. Even though it’s still in its pilot phase; supporters, players, clubs and media have embraced and raised the Green Card initiative.

The next step is to spread the use of the card within youth teams and younger supporters. Let’s keep the football Positive.

“Söndagstips! Kombinerad konst- och lägenhetsvisning för dig som gillar konst-igt sekelskifte.”

Bakgrund
Unga svenska samtidskonstnärer väljer i allt större utsträckning utbilda sig, verka och bo utomlands. Så när begrepp som det svenska musikundret, det svenska matundret och det svenska modeundret ekar världen över är det lätt undra vad som egentligen hände med det svenska konstundret? Den svenska samtidskonsten är splittrad och alltmer osynlig, inte minst på hemmaplan. Det ville Sven-Harrys konstmuseum råda bot på, och Swedish Art: Now! tog form: utställningen som välkomnar den svenska samtidskonsten hem igen.

Utmaning
Sven-Harrys Konstmuseum är ett litet (men underbart!) museum som för många tyvärr är nästan lika okänt som svensk samtidskonst. För precis som merparten av Stockholms gallerier och konstinstitutioner står Sven-Harrys inför utmaningen att göra både sig själva och konsten mer tillgänglig; att sänka tröskeln och få folk att våga kliva genom dörren. Vår utmaning blev just det – att med små medel tillgängliggöra Sven-Harrys för stockholmarna, och samtidigt väcka intresset för den svenska samtidskonsten.

Strategi
Om stockholmarna inte kommer till Sven-Harrys, varför inte ta Sven-Harrys till dem? I en ständigt stegrande bostadsmarknad kantas mångas helger av lägenhetsvisningar snarare än kulturbesök. Inte minst i Sven-Harrys omnejd kring Vasaparken. Så vad vore mer passande för utställningen som välkomnar den svenska konsten hem, än att faktiskt välkomna den till ett riktigt hem?

Genomförande
Sven-Harrys c/o Rådmansgatan 8 tog form; landets första kombinerade lägenhets- och konstvisning. En vecka innan vernissagen på Sven-Harrys kunde lägenhetsletande stockholmare få en exklusiv förhandsvisning av Swedish Art: Now! direkt i en tvåa på Rådmansgatan 8. Lägenheten – som var till salu – proppades full med verk från utställningen och marknadsfördes med ovanligt lekfulla bostadsannonser på nätet samt via sociala medier.

Väl på plats välkomnade både mäklare och Sven-Harrys curator med information om både själva lägenheten, samt en privat guidning av konsten. Alla som besökte visningen fick, utöver en för utställningen unik print att sätta på väggen, ett erbjudande om gratis entré till Sven-Harrys så snart utställningen öppnat. Och Sven-Harrys fick inte bara välkomna den svenska samtidskonsten hem, utan även stifta nya bekantskaper direkt i närområdet tack vare en serie ovanligt välbesökta lägenhetsvisningar.

Resultat
Stort genomslag i relevant media, bloggar och i sociala medier resulterade i många besökare, både till lägenhetsvisningen och utställningen på Sven-Harrys en vecka senare.

An Elvis Impersonator on a Digital Billboard Takes ‘Shotgun’ Weddings to New Heights.

BACKGROUND
Plenty of brands do interactive stunts. Plenty more create engagement. Lots of brands change behaviours and do smart product demonstrations.

But with just one digital billboard we achieved all this. And a hell of a lot more.

We entertained an entire shopping mall, encouraged sensible Stockholmers to unleash their spontaneous sides and even started a few happily-ever-afters in the process. All while creating rich content for sharing both real-time and later in earned, bought and social media.

It’s a story which led to Norwegian Airlines raising awareness of their brand new transatlantic route and even selling out of flights.

And it all began with a brief for a single billboard.

CHALLENGE
Norwegian Airlines had just launched a brand new direct route: Stockholm to Las Vegas. To dramatize our city’s new-found proximity to reckless, spontaneous, anything-goes Las Vegas we dared Saturday shoppers to say ‘I do’ – and get married on the spot.

STRATEGY
Norwegian Airlines is famous for having low fares. Less well known is that those low fares can take you non-stop to amazing far-flung places – like Las Vegas. So low, in fact, that a stateside adventure can now be a much more spontaneous decision.

And there was our insight: Las Vegas is all about throwing caution to the wind, daring to let your heart rule your head and utterly living in the moment.

Now, Swedes aren’t normally known for their recklessness. But with a little bit of encouragement and the right incentive, they can prove to be surprisingly spontaneous. We quickly realised the interactive nature of a digital billboard could be just the encouragement they needed.

EXECUTION
We didn’t want to focus on casinos or nightlife, wild as they might be. Instead we used our digital billboard to create a live link-up with Vegas’ most famous destination: The Little White Chapel. Home of the spur-of-the-moment marriages and celebrity nuptials.

With the Chapel’s world famous Elvis priest in residence, the live link-up invited passers by to take the plunge and say ‘I do’. Right there and then. And if a legally binding wedding wasn’t enough, we threw in a free all-inclusive Las Vegas honeymoon too.

RESULTS
As the digital billboard was entirely live (nothing was staged or pre-arranged) we had to hope shy Swedes would embrace the Vegas recklessness and take the plunge on the day.

And they didn’t disappoint. Five incredible couples stepped up to the challenge and up to Elvis’ altar. Unsurprisingly, the on-the-spot weddings sparked a flood of real-time social media coverage – and when a film of the event was released three days before Valentine’s Day, coverage spread internationally.

Will the marriages work? It’s too early to tell. But one thing’s certain: the campaign did.

Stockholm to Las Vegas flights sold out after the campaign period with fares for that specific route an unprecedented 7.5% rise. And with with turnover 16% higher in Q4 2015 than 2014, Norwegian enjoyed their highest passenger figures to date. A 19% increase in Nordic-Transatlantic routes were the biggest single contributory factor to those record sales.

VIEW ONLINE FILM
https://www.youtube.com/watch?v=NEfTglHXo-M

This is how Sweden’s leading football club and its main sponsor touched nearly a billion football lovers through smart use of media in just a few hectic hours – despite tough restrictions and very limited budgets.

What is this all about?
To mark the return of football legend Zlatan Ibrahimovich to his hometown for the Champions League match against his old club and create awareness of E.ONs sponsorship – a single (epic) and never before used OOH placement was created – to kick-off a series of well coordinated activities – generating nearly 3,9 million interactions and reaching more than 900 million fans through smart use of bought, earned and social media – in just a few hectic hours – despite restrictions and a limited investment.

It all started with a projection of the letter ‘Z’ on the highest building in Malmö…

BACKGROUND
Malmö Football Club has ‘produced’ a number of world-class players including Zlatan Ibrahimovic – widely regarded as one of the best footballers of his generation and the greatest Swedish sportsperson of all time.

Zlatan, who plays for French Champions – PSG, had a chance to make history when he was meeting the club were it all stated – Malmö Football Club in his home town in the group stage of Champions League (one of the most prestigious tournaments in the world).

The brief was simply to create positive awareness for Malmö Football Club and their main sponsor E.ON and their focus on renewable energy among employees and key stakeholders – through creative and untraditional use of media.

CHALLENGE
The challenge was to break trough the ’clutter’ and restrictions, as Champions League’s sponsors were given exclusive exposure.

As the sponsor of the underdog, with all eyes being on PSG and Zlatan, how do you turn around the focus to boost MFF, ultimately creating goodwill for E.ON?

The idea was simply to keep your friends close but your enemies closer – A giant and iconic ’Z’ was projected on the tallest building in the Nordics – to give Zlatan a hero’s welcome – just as Zlatan and PSG were approaching Malmö to the pre-match conference.

The gesture didn’t go unnoticed – a visibly moved Zlatan started the press conference (with nearly 800 journalists) by saying thank you…and setting things in motion. Just as all eyes of the sports media world were on the giant Z it was replaced with a projection of the MFF-logo really boosting the spirit of the home town fans.

STRATEGY
E.ON is Sweden’s second largest utility company and targets a number of stakeholders through sponsorship engagements including employees, shareholders, government and regulators, the community, customers, suppliers and contractors, NGO’s, journalists, consumers and existing customers.

The activity was (in fact) a series of well coordinated activities starting with the (bough media) projection of ‘Z’ using renewable energy on the highest building in the Nordics. The building structure is shaped as a series of ‘Z’ that was used when creating the projection. Step two was to provide journalists (earned) with a story from Zlatan himself and content (film, images of the Z). Step three was seeding and sharing a film that revealed E.ON as the proud sponsor – making the stunt possible through renewable energy. And as a final step, the ‘Z’ was replaced by Malmö Football Club’s logo – to really mark the support for the home team.

EXECUTION
Perfect timing was crucial in order to touch Zlatan’s heart – and thereby set in motion a number of well coordinated activities. Every step was meticulously pre-planned, produced and executed in ‘real time’.

1) 1 untraditional (epic) OOH placement (bought)
2) 800 journalist to broadcast (earned)
3) Materials for seeding and sharing through social media platforms (own and earned)
4) 2nd untraditional OOH placement (own, earned)

Although the idea was brutally simple, the scale was massive. As Champions League’s sponsors were given exclusive exposure – the tallest building in the Nordics (located in Malmö) was used to make sure that the ‘Z’ would be visible for all including Zlatan. In parallel (and in real-time), a film was created and seeded that revealed E.ON as the positive force behind the biggest sport-story of the year (in Sweden) and the world (that day).

RESULTS
In just a few hours – sport and news organizations in Sweden, Europe and around the world (incl. ESPN, CNN, Mirror, Le Parisien etc.) generated a flood of coverage across all platforms.

The iconic ‘Z’ symbol was uploaded and shared tens of thousands of times across all social media platforms, generating more than 3,85 million social interactions within the first 18 hours.

With a total reach of over 930 million people it became the most trending story that day on Twitter.

The MFF symbol, replacing the Z, also got coverage and shares never before seen.

The ROI was unprecedented, as the investment was limited to one OOH placement (bought) and costs of producing content (film, images, press releases.)

Not only did the activity create pride among E.ON’s employees and residents of Malmö, fans of both teams – it touched the heart of one of the best footballers of his generation.

Examples of media coverage:
UEFA Champions League I Mirror I ESPN I Daily Mail I Le Parisien I CNN I The Sport Bible I PSG I VG
Yahoo I De Telegraaf I 1970 PSG I 20 minutes I Eurosport I Ekstrabladet I The Guardian I Sportit
La Nouvelle Republique I Nederland Nieuws I Today Sport I Sporx I Get French Football I NESN
Aftonbladet I Expressen I SVT I SVT Play I Sydsvenskan I Feber I TV4 Nyhetsmorgon I SvD I DN
GP I Sveriges Radio I Dagbladet I Allsvenskan I Sportbladet I MFF I The Local I OMNI I Sportamore
Lokaltidningen I Lajkster I Skånska Dagbladet I Malmö Town I TV 4 I Viasat Sport I Aftonbladet TV