LG Nordic is promoting the latest line of smart televisions with “The Science Behind”, an online campaign designed to connect with humorous online memes. Four films, “Goat Videos”, “TV Marathons”, “Couch Potatoing” and “Looping Aquarium Clips”, begin with the scientific advances that make high resolution OLED television screens possible. While LG Electronics Smart televisions are getting more and more advanced, the entertainment we watch is getting more silly, simple and hilarious.

The campaign passed +1 million views after two weeks + got lots of awareness in the target audience.

The Science Behind Goat Videos

The Science Behind Looping Aquarium Clips

The Science Behind TV-Marathons

The Science Behind Couch Potatoing