Background:
In fall 2013, LG launched the new G2 Smartphone.
It was quicker, smarter, had better display and longer battery time.

Challenge:
How could we get other smartphone users to consider a LG G2?
People who love their iPhones, Galaxys and HTCs?

Strategy:
We chose to confront them. On their own phones.

Idea:
We created smart banner ads that recognized the mobile hardware, compared it to the G2 and delivered a customized message, pointing out shortcomings of the competitor.

Result:
The banners gained click rate up to 830% higher than average. (*Source Havas Media)
After only five days, the banners had been picked up by 7,130 blogs, tech forums and newspapers worldwide.