In fall 2013, LG launched the new G2 Smartphone.
It was quicker, smarter, had better display and longer battery time.
How could we get other smartphone users to consider a LG G2?
People who love their iPhones, Galaxys and HTCs?
We chose to confront them. On their own phones.
We created smart banner ads that recognized the mobile hardware, compared it to the G2 and delivered a customized message, pointing out shortcomings of the competitor.
The banners gained click rate up to 830% higher than average. (*Source Havas Media)
After only five days, the banners had been picked up by 7,130 blogs, tech forums and newspapers worldwide.